Ad Formats
An “ad format” is typically the structure and layout of an advertisement, including elements such as text, images, videos, and interactive features.
But you already new that, didn’t you…?
Below we have listed some of the most common ad formats we deal with when it comes to digital advertisements. Don’t get worried though as your customer success manager will always guide you through those relevant to your campaign.
Ad Formats
VAST/VPAID VIDEO ADS
Popular among video platforms, engaging and relevant pre-rolls and in-video ads can blend into the video content for easy monetization.
Video ad format – Videos and games are the main online entertainment niches so take advantage of these platforms on desktop and mobile devices to advertise your products or monetize your video content. Video ads create high converting campaigns and earn profit.
DISPLAY BANNERS
These are the top converting banner sizes for desktop and mobile devices.
Display banners ad format at MegaAds
Desktop 160×160 ; 300×250; 728×90
Mobile 300×50 ; 300×250 ; 300×100
SOCIAL ADS
Facebook newsfeed
Facebook in-feed image
Recommended resolution: 1200 x 630 pixels
Aspect ratio: 1.9:1
If you upload images for a carousel post, they should be 1200 x 1200 pixels, with a 1:1 aspect ratio
Facebook in-feed video
Recommended resolution: at least 1080 x 1080 pixels
Aspect ratio: 1:1 (desktop and mobile); 4:5 (only for mobile)
Accepted file types: MP4, MOV, GIF
Length: 1 second to 241 minutes
Maximum file size: 4GB
Facebook stories image
Recommended resolution for Facebook stories: at least 1080 x 1080 pixels
Aspect ratio: 9:16
Accepted file types: JPG, PNG
Maximum file size: 30MB
Leave approximately 250 pixels of the top and 340 pixels of the bottom free from creative elements to avoid covering them with CTAs
Facebook stories video
Recommended minimum width: 500 pixels
Aspect ratio: 9:16 to 1.91:1
Maximum file size: 4 GB
Maximum duration: 120 seconds
Facebook Reels
Resolution: at least 1080 x 1080 for images; at least 500 x 888 for videos
Aspect ratio: 1.91: 1 to 1:1 for images; 9:16 for videos
Accepted file types: JPG and PNG for images; MP4 and MOV for videos.
Video length: up to 90 seconds
Maximum file size: 30MB for images; 4GB for videos
Facebook event cover photo: the recommended resolution is 1200 x 628 pixels; aspect ratio: 2:1.
Facebook panorama photos (360 photos)
Recommended resolution: 30,000 pixels in any direction; less than 135,000 pixels overall
Aspect ratio: 2:1
Maximum size: 30MB
Facebook ad sizes
Facebook image ad
Recommended resolution: 1080 x 1080
Aspect ratio: 1.91:1 to 1:1
Maximum file size: 30MB
Facebook video ad
Recommended resolution: at least 1080 x 1080 pixels
Aspect ratio: 1:1 (desktop and mobile), 4:5 (only for mobile)
Accepted file types: MP4, MOV, GIF
Facebook carousel ad
Recommended resolution for carousel ads: 1080 x 1080 pixels
Aspect ratio: 1:1
Image file type: JPG, PNG
Video file type: MP4, MOV, GIF
Maximum cards accepted: 10
Maximum file size per image is 30MB
Maximum file size per video is 4GB
Facebook collection ad
A collection ad that appears in the Facebook Feed is made by a cover image or video and three product images. When someone taps on a collection ad, they instantly see a full-screen landing page that immerses the user in the advertiser’s collection of products.
Recommended resolution: at least 1080 x 1080 pixels
Aspect ratio: 1:1
Accepted file types: JPG and PNG for images; MP4, MOV, and GIF for videos
Maximum file size: 30MB for images; 4GB for videos
For more information on social media ads, we’ll guide you through our meeting.